Beautiful Day


    Monday, March 22, 2004  

Packaging

Another thing that I got from Colour conference is the power of packaging. Well, like it or not, the Christianity in western world has been commercialised. So, want to survive or even prosper in the commercialised Christian world? Then you'd better do things properly. Anyone with any hint of business background know the power of packaging in marketing a product: advertising, media, colored brochures, make up, dresses, presentation, wrapping,etc. Actually the guest speaker Charlotte did an example while preaching: she used two toilet paper rolls, one put in a shopping plastic bag, the other was wrapped like a gift with beautiful wrapping paper and ribbons. She asked which one would you choose to have, of course the wrapped one is most people's choice. But the message is the same: toilet paper.
So, it seems to me that "Colour your world" means "package your message". I have to say that Bobbie Houston is an expert in packaging the messages. She does a good job. And the result is obvious.

    As seen by Susan @ 1:53 PM

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